If you follow me on Twitter or watch this blog really, creepily closely, you already know the following: I will be running for Team Nuun in 2015! As you know, I tried Nuun last year and it got me through a very hot, humid summer of high mileage. I’m looking forward to using it year round, especially as I head into the crazy clinical months and to sharing new products with you on a regular basis as Nuun expands its offerings. Also to driving my team crazy with my trucker hat.
A few months ago, Will, Joe (my running shoe guru and manager-type) and I decided that it was time for me to begin pursuing some sponsorships to help support my running and Nuun is the first company to announce it’s 2015 plans. I know many readers have never done the sponsorship thing, and I’m hopeful this won’t be my last announcement for 2015, so I thought I’d give a little education on the process, the commitment and my commitment to you to be transparent about products.
As you’ll see around the internet in the coming weeks, many companies are announcing their sponsorships. Just yesterday at practice, Wylie found out he’ll be on Giant’s pro team and Eric got picked up by Rossignol for the season. For those of us who spend our athletic lives somewhere between weekend warrior and elite, these sponsorships allow us to continue to compete at a high level when we don’t make more than a few thousand a year from races. Most semi-elites look for support with shoes, apparel and nutrition/hydration. In picking up Nuun, I’ve covered the hydration component of my training.
Applications for sponsorship are a lot like a mini job application; you send in your performance information, your social media contacts and answer a few questions on why you like the company, what unique qualities you bring and usually, how you’ll make sure to create an inclusive running (or active) community. It’s this last piece that really attracts me to the sponsors I’ve reached out to this year. I carefully selected companies with products that I currently use that also have demonstrated that they care about every runner, from the winner to the last person to cross the line. That philosophy is important to me as a coach and as a runner, and I want to be paired with companies who feel the same way.
So what’s the commitment? Basically, I talk about Nuun in the context of how I use it in training and racing. I’m required to wear a Nuun logo while racing (I’ll probably do an arm tattoo, unless it’s an IAAF race then…I’ll figure it out) and to help out at events where Nuun is involved. Since they have great Trucker Caps, I’ll plan to wear that when I go up on the podium to accept awards.
One of my biggest concerns in blogging is transparency. I’m not one for many sponsored posts or affiliate links and nothing makes me unfollow a blog faster than when I get the sense that someone is just shilling a product just to shill. There are actually very strict rules about what bloggers have to say when a post is sponsored or a product is provided but these rules aren’t always followed. Here’s what you can expect from me with the Nuun sponsorship and any other sponsorships/affiliate relationships going forward:
- Clear announcement (just like this one). When the email came in yesterday, I did a little jump and squeak in the kitchen because this is really, really, really exciting for me. I work so hard at running and something like this helps me out enormously. In announcements, you can expect information on why I went after that company, what I like about them and what my commitment to them is.
- Disclosures, always. I will be getting product to test out over the coming year and as always, I will let you know who paid for it and tell the honest truth, even if it’s not positive.
Anyone else hear on sponsorships this week? New Team Nuun-ers checking out the blog?